During the Father’s Day advertising push, hemp was included in 2,266 of the 291,936 retail sales ads, according to U.S. Department of Agriculture’s (USDA) National Retail Report for Specialty Crops. In all, hemp ads comprised less than 1%, or about 0.78%, of advertising during Father’s Day.
The number of ads this year marks a decline from the same week last year when the USDA reported 2,412 of 335,073 retail specialty crop ads were for hemp but marks an increase in the percentage of hemp ads from the same time last year, which was about 0.72%.
During this year’s Father’s Day advertising campaigns, watermelons, cantaloupes, avocados, corn, broccoli crowns, limes, asparagus, and grapes were highlighted while plums, nectarines, and peaches were featured by most retailers.
The week of Father’s Day saw 113 stores feature ads for hemp seed oil and 63 for 8-ounce packages of hemp protein while no retailers featured the products in advertising the week prior, according to USDA data. Ads for 16-ounce packages of hemp protein tripled from 31 the week prior to 94 the week of Father’s Day with average advertised prices falling from $19.99 to $15.83. The number of ads for 32-ounce packages of hemp protein remained at 113 from week to week with the average price also remaining stable at $14.99.
Hemp seed ads for 8-ounce packages increased from 512 the week prior to Father’s Day to 523 the week of and advertised average prices fell slightly from $7.72 to $7.65. Advertising and pricing for 12-ounce packages of hemp seeds remain stable – 53 stores with ads with an average price of $12.50. The number of stores that carried ads for 16-ounce packages of hemp seeds dropped from 311 to 252 week-to-week while the average price rose from $13.76 to $14.90.
The USDA data includes advertising and pricing from more than 3,000 stores throughout the U.S.