Lil’ Kim, whose real name is Kimberly Denise Jones, told Forbes that she has been working on the project for two and a half years. She describes it as a fashion-forward, collectible, lifestyle cannabis brand.
“This is something that didn’t just come overnight. It’s something I’ve always wanted to do. It’s the way of the world.” – Lil’ Kim to Forbes
In the Forbes interview, Lil’ Kim described the partnership with superbad as “a match made in heaven.”
“I mean look at the name, superbad inc, that’s me all day,” she said. “I’m the First Lady Bad Girl.”
Carlos Dew, CEO of superbad, described Lil’ Kim as a “superbaddie.”
“superbad means that moment when you see someone walking down the street and think, ‘Dang, she’s BAD,’ he said in the interview.
Dew added that the goal is to get the brand in multiple states. Lil’ Kim names her home state of New Jersey and New York – where she was born and raised – as targets for expanding the brand.
“I’m a hustler by nature, right? I’m from Brooklyn, so we hustle. I equate the game all the time to how I came up in the streets. It’s different, but it’s not, it’s the same,” she said in the interview. “I’ve always been the type of person who will try it out. I test my product. I tested this and I was like ‘Oh yeah, this is that gas.’”
Dew added that everything in the aphrodisiac line “will be custom to Kim’s preferences on genetics, and strains.”