If you’ve ever passed a living room with a giant bag of vapor being passed around, you already know the legend of Storz & Bickel. The German engineering duo didn’t just build a better way to consume cannabis; they helped redefine the ritual. From the Volcano to today’s newest release, the VEAZY, S&B’s story blends precision, science, and a little ingenuity.
This is the tale of how a sketch in 1996 turned into a global benchmark for vaporization and why their newest pocket-sized device matters as much as the classics.
The Spark: Markus Storz and the Volcano
The roots of Storz & Bickel trace back to Tuttlingen, Germany, a town known for surgical instruments and medical technology. When Markus Storz first tinkered with the idea of a cannabis vaporizer, he wasn’t thinking gimmick; he was thinking precision.
Inspired by a photo of a heat gun over a pile of herbs in a hemp magazine, Storz wondered whether cannabis could be heated to release cannabinoids without burning plant matter. In 1998, his prototype was born. The true innovation wasn’t just hot air; it was the detachable balloon system. Instead of putting your lungs in the line of heat, the Volcano filled a bag with smooth vapor, ready to share, sip, and savor.
By 2000, the Volcano was ready for the world. In 2002, Jürgen Bickel joined Storz to formalize the company, and Storz & Bickel GmbH & Co. KG officially took shape. Their engineering roots gave them an edge: while competitors slapped together gadgets, S&B built medical-grade machines.
Why Vapor Matters
Combustion burns hot, is harsh, and brings unwanted byproducts. Vaporization changed the equation.
Here’s the science in simple terms:
- Combustion (smoking) burns plant matter at over 1,000°F. Along with THC and CBD, you inhale tar, carbon monoxide, and other combustion byproducts.
- Vaporization gently heats cannabis to roughly 350–430°F, hot enough to release cannabinoids and terpenes but cool enough to avoid combustion. The result is flavorful vapor with drastically fewer toxins.
Studies back it up. A peer-reviewed study in Harm Reduction Journal found that long-term smokers who switched to vaporizers reported fewer respiratory symptoms, including less bronchitis.
By the time legalization began to spread in the U.S., the Volcano already had cult status.
Conduction, Convection, and the Hybrid Revolution
To understand why S&B keeps leading the pack, it helps to know how vaporizers work.
- Conduction heating puts the herb directly on a hot surface. It’s fast, but often uneven.
- Convection pushes hot air through the herb, baking it evenly and preserving terpenes. It’s smoother, but requires more complex engineering.
- Hybrid systems combine both: quick heat-up with conduction and thorough extraction with convection.
The Volcano popularized pure convection, setting a high bar for clean vapor. Later devices like the Mighty and Crafty blended conduction and convection for portable performance. The throughline is consistency.
That focus on reliability helped S&B earn medical certification for devices like the Volcano Medic, the first hot-air generator approved for medical cannabis use.
The Culture Shift: From Desktops to Pockets
As legalization spread, sessions moved to hikes, festivals, and living rooms with friends. People wanted portability without losing quality.
Plenty of companies rushed in with pocket vapes, but many cut corners: thin vapor, weak batteries, cheap parts. Purists stuck with desktops while others made do.
S&B evolved. Devices like the Crafty and Mighty shrank the experience while keeping performance front and center. What was missing was a true entry point that balanced performance with simplicity and style.
Enter the VEAZY
This is where the VEAZY steps in. It’s S&B’s smallest vaporizer yet, at under 0.3 lb, and it aims to deliver something light, stylish, and truly portable without ditching the DNA that made S&B trusted.
- Hybrid mini-heater: blends conduction and convection for efficient extraction and flavor.
- One-button simplicity: three preset temperatures cover most sessions.
- Optional app control: Bluetooth/Web App for dialing in custom temps.
- Colorways: Alluring Black, Charming Pink, Dynamic Blue, Inspiring Orange.
It’s designed for how people actually live: portable, simple, and expressive while keeping the underlying precision S&B is known for.
More Than a Gadget: A Statement
What makes the VEAZY different isn’t just its size or colors. It reflects how vapor culture has evolved. Devices need to perform and also look good on a table, in a hand, or on camera. VEAZY leans into that.
Beneath the playful surface, it’s still uncompromising engineering: durable, precise, built to last. That’s why S&B’s core audience trusts the brand.
Why This Launch Matters
It would’ve been easy to rest on the Volcano. Instead, S&B kept pushing vapor science and usability. VEAZY shows that compact can still be capable, meeting new consumers where they are while satisfying veterans who care about consistency.
For newcomers, it’s an easy entry point into premium vapor. For longtime fans, it’s proof that a small device can carry forward the legacy.
Closing Puff
From the Volcano’s massive balloons to the Mighty’s handheld heft, Storz & Bickel has often set the pace. With VEAZY, the same attention to precision that fueled the medical side also fits in your pocket.
It’s a new chapter in vaporization, backed by decades of engineering and built for how we live now.
Sponsored — This article is part of a paid partnership with Storz & Bickel and was produced to High Times’ editorial standards. It is for informational purposes only and does not constitute medical or financial advice. Read our Sponsored Content Disclosures.
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