You can spot a real brand in the wild. It walks into a room before the founder does. You see the logo on a skateboard, a guitar case, the back of someone’s neck. That’s the test. If people wouldn’t tattoo your brand on their skin, maybe it’s not a brand. Maybe it’s just merch. Josh
The cannabis reform movement has a new way to influence lawmakers and policy at every level of government, and the organizers want to hear directly from consumers. NORML (the National Organization for the Reform of Marijuana Laws) has launched its 2025 Cannabis Consumer Survey, inviting people who use cannabis, recreationally or medically, as well as
“We are being erased,” asserts American writer Bruce Wagner, but he’s far from sensationalism, even breathing a certain amount of relief. His latest book, The Marvel Universe: Origin Stories, weaves fables of broken characters and updates his biting, satirical take on the world of entertainment, bringing it into the era of social media. Raised in
“Prop 64 did that… Big corporations started buying up small family farms, thinking they could grow better… Maybe some of those smaller family farms can come back.” California Treasurer Fiona Ma didn’t stop at calling the state’s legalization framework a failure. In Part 1 of our coverage from IgniteIt’s Market Spotlight: California, she broke down
It feels the same. Whether rain’s pouring heavy or the sun’s blazing up above. It feels just like that first time. In my bell—a creeping sensation of uncertainty. Can’t make up my mind on whether to love it or hate it. It’s been there for four years now, and it doesn’t seem like it will
Every November, Americans take a collective breath to honor those who’ve worn the uniform, the ones who stood watch in silence, who carried both pride and pain home with them, and who continue to serve in quieter ways long after their military careers end. For many veterans, returning home can be its own kind of
The cannabis industry has spent the past year battling lawmakers, attorneys general and FDA ambiguity over intoxicating hemp beverages. Then something unexpected happened. Not from cannabis. From alcohol. And not in a united front. A split. A civil war. Earlier this month, several of the most powerful alcohol trade lobbies in the country asked Congress
In the so-called era of “digital freedom,” Meta has been accused of censoring cannabis accounts left and right. According to data from Brazilian patient and activist organizations, nearly 50 profiles related to medical cannabis—including associations, doctors, influencers, and even the Marcha da Maconha (their annual Weed March) in several cities—were suspended in a single weekend,
Across the country, women and non-binary leaders are reshaping the cannabis industry: breaking barriers, challenging conventions, and creating a more inclusive future. Now, their impact is being celebrated. The Grass Ceiling Honors, presented by GreenState in collaboration with Cann Studio, recognize exceptional changemakers redefining what leadership looks like in cannabis. From cultivation and entrepreneurship to
When a Republican who helps count votes in Congress decides to talk about cannabis, the room gets quiet.That is what will happen on November 17 when Rep. Guy Reschenthaler of Pennsylvania takes the stage at the Cannabis Capital & Policy Summit in Washington, D.C. It is not exactly the crowd that packs your typical dispensary
